Bajaj Beyond : In a significant move towards societal betterment, the Bajaj Group has announced its commitment of Rs. 5,000 crore over the span of 5 years towards various social impact initiatives under the banner of “Bajaj Beyond”. This initiative, encompassing all Corporate Social Responsibility (CSR) and charitable endeavors of the Group, places a strong emphasis on skill development, particularly targeting the youth, to equip them for the burgeoning employment and entrepreneurial opportunities emerging in India’s advancing economy.
Rooted deeply in the ethos of social responsibility, the Bajaj Family’s businesses have a longstanding tradition of philanthropy spanning generations. Over the past decade alone, the Bajaj Group has contributed nearly Rs. 4,000 crore towards CSR initiatives, with a predominant focus on education, skill enhancement, healthcare, livelihood, and water conservation among various developmental sectors.
The Bajaj Group channels its humanitarian efforts through several esteemed institutions such as the Jamnalal Bajaj Foundation, Jankidevi Bajaj Gram Vikas Sanstha, and the Kamalnayan Bajaj Hospital, all dedicated to uplifting and empowering communities. Firmly committed to co-creating a prosperous and inclusive future for all Indians, the Group remains steadfast in its mission.
Key CSR Initiatives of the Bajaj Group
Bajaj Engineering Skills Training (BEST) Program: Launched in 2023, this program aims to enhance the skills of engineering and diploma graduates in cutting-edge technologies relevant to industry 4.0. With its flagship center inaugurated in Pune and plans to establish 15 more centers across India, BEST is poised to benefit numerous students.
Bajaj Finserv Ltd’s Certificate Program in Banking, Finance and Insurance (CPBFI): Bridging the skilling gap between industry and academia, this program targets young first-generation students from tier 2 & 3 towns, enabling them to tap into employment opportunities in the financial services sector. With a wide presence across 140 towns and partnerships with NSDC and AICTE, CPBFI has already trained over 53,000 graduates.
Bajaj Water Conservation Project: Initiated in 2015 across 161 villages in the Aurangabad district, this project empowers communities to manage water resources, dedicating over Rs. 140 crore towards preventive healthcare, water, and sanitation in water-scarce regions.
Hamaara Sapna: An initiative by the Jamnalal Bajaj Trust since 2012, Hamaara Sapna focuses on transforming the lives of marginalized women in Mumbai’s slums through education and entrepreneurship, offering a comprehensive development curriculum covering various essential skills.
Leadership Perspectives on Bajaj Beyond
Shekhar Bajaj, Chairman and Managing Director of Bajaj Electricals Ltd., emphasizes the transformative impact of empowering India’s youth through initiatives like Bajaj Beyond.
Niraj Bajaj, Chairman of Bajaj Auto Ltd., highlights the holistic approach of Bajaj Beyond in preparing first-generation graduates for successful careers, thereby contributing to India’s growth story.
Rajiv Bajaj, Managing Director of Bajaj Auto Ltd., underscores the significance of bridging the gap between theoretical education and practical skills, with initiatives like Bajaj Beyond aiming to equip youth for the evolving job landscape.
Sanjiv Bajaj, Chairman & Managing Director of Bajaj Finserv Ltd., reaffirms the Group’s commitment to strengthening India’s skilling ecosystem, especially in rural areas, through initiatives like Bajaj Beyond.
About Bajaj Group
With a legacy spanning 130 years, the Bajaj Group, founded by Jamnalal Bajaj, is renowned for its commitment to social welfare, guided by Gandhian principles. Today, it stands as one of India’s most respected business conglomerates, with a strong focus on ethical and transparent functioning, extending beyond mere economic indices to encompass societal well-being and development. Through its diverse portfolio of companies and extensive CSR activities, the Bajaj Group continues to uphold its founder’s vision of serving the nation and the common good of society.
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