Airtel and Bajaj Finance Unite : Bharti Airtel, one of India’s leading telecom providers, and Bajaj Finance, the largest private-sector NBFC in the country, have announced a groundbreaking partnership to create one of India’s largest digital platforms for financial services, transforming last-mile delivery across the nation.
Airtel and Bajaj Finance Unite to Launch a Revolutionary Digital Financial Services Platform
Leveraging Combined Strengths
This unique collaboration brings together Airtel’s extensive customer base of 370 million, a vast distribution network of over 1.2 million outlets, and Bajaj Finance’s diverse portfolio of 27 financial products and a robust physical presence with 5,000+ branches and 70,000 field agents.
Initially, Airtel will integrate Bajaj Finance’s retail financial products on its Airtel Thanks App to ensure a seamless and secure customer experience. Gradually, these offerings will expand to Airtel’s nationwide retail network, significantly enhancing access to financial services.
Leadership Insights
Gopal Vittal, Vice Chairman and MD of Bharti Airtel, stated, “Airtel and Bajaj Finance share a vision of empowering millions of Indians with a diverse range of financial solutions. With the combined reach and strength of our networks, we aim to build Airtel Finance as a strategic asset that meets every financial need of our customers.”
Rajeev Jain, MD of Bajaj Finance, added, “India’s digital infrastructure is pivotal for fostering financial inclusion. By partnering with Airtel, we aim to deliver financial services to millions, including underserved and remote communities, while harnessing AI to enhance customer experience.”
Expanding Product Offerings
Current Availability: Two Bajaj Finance products have already been piloted on the Airtel Thanks App.
Upcoming Launches: By March, four products will be available, including. Gold Loans, Business Loans, Co-branded Insta EMI Cards, Personal Loans, Airtel plans to progressively launch up to 10 Bajaj Finance products this year.
Customer Benefits
Airtel customers can apply for the Airtel-Bajaj Finserv Insta EMI Card via the Airtel Thanks App or at Airtel’s retail outlets. This card offers flexible EMI options and is accepted at over 1.5 lakh partner stores across 4,000+ cities, enabling purchases of goods like electronics, groceries, and furniture. The card can also be used for e-commerce transactions on multiple platforms.
The Airtel Thanks App also facilitates gold loans and connects credit customers to formal financial services, fostering greater inclusion and convenience.
Commitment to Excellence
Both companies emphasize strong regulatory compliance, robust data privacy, and a commitment to delivering seamless customer experiences.
This partnership marks a significant step toward democratizing financial services in India, combining Airtel’s digital capabilities and Bajaj Finance’s financial expertise to empower millions nationwide.
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